Our Latest Blogs

Our Solutions News Blog was envisioned to gather and share information from the very best to help you and your business to become more effective.

One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.
Thursday, 20 February 2014 15:06

Effective Store Signage Pays Off in Sales

Rate this item
(1 Vote)

Effective Store Signage Pays Off in Sales

A survey examining the attraction and impact of small business store signage on the consumer -- and its impact on their intent to visit a store, make a purchase and more -- finds a solid connection between good signs and positive consumer action.

The survey, commissioned by FedEx Office, a small business marketing solutions firm, in conjunction with Ketchum Global Research & Analytics, finds:

  • Nearly eight in 10 (76%) consumers say they have entered a store they have never visited before based on its signs.
  • Almost seven in 10 (68%) consumers surveyed say they have purchased a product or service because a sign caught their eye.
  • A small business’ sign can be an influential word-of-mouth marketing tool, with three out of four consumers saying they have told someone about a store based simply on its signage.
  • More than two thirds (68%) of consumers say they believe a store’s signage is reflective of the quality of its products or services.
  • Poor signage can deter consumers from entering a store, with over half (52%) of respondents saying they are less willing to enter a store with misspelled or poorly made signs.
  • Nearly 60% of consumers say the absence of a storefront signs deter them from entering a store. On average, consumers think 2-3 signs around a small business’ storefront is the right amount of signage.

About: FedEx Office, in conjunction with Ketchum Global Research & Analytics, worked with ORC International to conduct a telephone omnibus survey of 1,000 Americans aged 18 years and older. A small business owner screener question resulted in an end sample of 914 respondents; the margin of error is +/-3.1 percent.

Source: Print in the Mix

Read 8498 times Last modified on Thursday, 20 February 2014 15:47

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.