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It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated in a giant auditorium that’s crackling with anticipation.
Finally, at 9:43 a.m., the moment you’ve been waiting for arrives. The thin, soft-spoken man gracing the stage in his signature turtleneck and jeans, clears his throat, takes a sip from his water bottle, then pauses for a full 12 seconds before uttering these words:
"This is a day I've been looking forward to for two and a half years. Every once in a while a revolutionary product comes along that changes everything.”
Such was the scene on January 9, 2007, when Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style -- which Apple fans referred to as a “Stevenote” -- that helped make this among the most awe-inspiring, memorable keynotes ever delivered.
As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”
Click Here » to read the full story and learn 7 Lessons From the World's Most Captivating Presenters.
View the SlideShare presentation Here »
Source: SlideShare & HubSpot
If you’re like me, you probably use Google many times a day. But, chances are, unless you are a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing a few words in, and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way – and it’s not hard to learn. On the other hand, if you are a technology geek, and can use Google like the best of them already, then I suggest you bookmark this article of Google search tips. You’ll then have the tips on hand when you are ready to pull your hair out in frustration when watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.
The following Google search tips are based on my own experience and things that I actually find useful. The list is by no means comprehensive. But, I assure you that by learning and using the 12 tips below, you’ll rank up there with the best of the Google experts out there. I’ve kept the descriptions of the search tips intentionally terse as you’re likely to grasp most of these simply by looking at the example from Google anyways.
12 Expert Google Search Tips
Lets say you are looking for content about internet marketing. Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes.
Example: "internet marketing"
Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising. To do this, simply use the "-" sign in front of the word you want to exclude.
Example Search: internet marketing -advertising
3.Site Specific Search:
Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the "site:somesite.com" modifier.
Example: "internet marketing" site:www.smallbusinesshub.com
4.Similar Words and Synonyms:
Let’s say you want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the "~" in front of the word.
Example: "internet marketing" ~professional
5.Specific Document Types:
If you’re looking to find results that are of a specific type, you can use the modifier "filetype:". For example, you might want to find only PowerPoint presentations related to internet marketing.
Example: "internet marketing" filetype:ppt
6.This OR That:
By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized).
Example: internet marketing OR advertising
Let’s say someone calls you on your mobile number and you don’t know who it is. If all you have is a phone number, you can look it up on Google using the phonebook feature.
Example: phonebook:617-555-1212 (note: the provided number does not work – you’ll have to use a real number to get any results).
8.Area Code Lookup:
If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.
This is a rarely used, but highly useful tip. Let’s say you want to find results that contain any of a range of numbers. You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods.) This type of search is useful for years (as shown below), prices, or anywhere where you want to provide a series of numbers.
Example: president 1940..1950
10.Stock (Ticker Symbol):
Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.
The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.
Example: 48512 * 1.02
If you need to quickly look up the definition of a word or phrase, simply use the "define:" command.
Hope this list of Google search tips proves useful in your future Google searches. If there are any of your favorite Google expert power tips that I’ve missed, please feel free to share them in the comments.
Source: HubSpot Blog
Article By: Dharmesh Shah