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One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.
Wednesday, 27 May 2015 15:09

Mix And MAX

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Mix And Max

"By using every available channel, businesses are able to reach customers no matter where they are. But balancing the perfect media mix to maximize their efforts and sales opportunities is an art."

Case «» Study

Chick-fil-A® Has The Recipe for Success

Announcing the opening of a new store, Chick-fil-A achieved a phenominal response by combining print and digital marketing tactics. The strategy was simple, yet effective. 5,000 mailers were sent out to advertise the new store, offering free food promotions that require online validation. Recipients claimed their coupons online by completing a short survey. Upon completion, they could then share this offer with their friends via social media

THE RESULTS? On opening day, more than 14,000 customers walked through the doors, with 2,800 attributing their decision to the direct mail campaign. Furthermore, Chick-fil-A was able to captue key demogaphic information for future marketing campaigns.



Read 33550 times Last modified on Wednesday, 27 May 2015 15:31

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