Our Latest Blogs

Our Solutions News Blog was envisioned to gather and share information from the very best to help you and your business to become more effective.

image
One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
image
Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.
Monday, 18 March 2013 13:22

7 Lessons from the World's Most Captivating Presenters

Rate this item
(0 votes)

7 Lessons from the World's Most Captivating Presenters

It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated in a giant auditorium that’s crackling with anticipation.

Finally, at 9:43 a.m., the moment you’ve been waiting for arrives. The thin, soft-spoken man gracing the stage in his signature turtleneck and jeans, clears his throat, takes a sip from his water bottle, then pauses for a full 12 seconds before uttering these words:

"This is a day I've been looking forward to for two and a half years. Every once in a while a revolutionary product comes along that changes everything.”

Such was the scene on January 9, 2007, when Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style -- which Apple fans referred to as a “Stevenote” -- that helped make this among the most awe-inspiring, memorable keynotes ever delivered.

As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”

Click Here » to read the full story and learn 7 Lessons From the World's Most Captivating Presenters.

View the SlideShare presentation Here »

Source: SlideShare & HubSpot

Read 7986 times

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.