Our Latest Blogs

Our Solutions News Blog was envisioned to gather and share information from the very best to help you and your business to become more effective.

image
One key part of being a great marketer is understanding how people think and knowing why they act the way they do. 10 principals.
image
Which Social Network Should You Advertise On? Social media advertising is a great tactic to use to supplement your print advertising.
Wednesday, 16 January 2013 14:46

Consumers Continue to Favor Offline Ads; Many Digital Formats Lose Ground

Rate this item
(0 votes)

Offline Ads Preferred

The latest annual AdReaction study, focusing on consumer opinions and perceptions of advertising, finds that even in this digital-centric climate, U.S. consumers are likely to view offline media ads most favorably -- with TV viewed positively by 49% of respondents, followed by magazine ads (41%), and newspaper ads (40%).

The 2012 study finds the most positive attitudes towards digital ads are for opt-in email ads, which 28% of respondents find very or somewhat favorable. Social media and mobile advertising rank towards the bottom at 13% and 9%, respectively.

Examining changes in attitudes towards advertising formats between 2009 and 2012, the traditional media types with the most positive favorability changes: newspapers (+6) and radio (+6). The only upticks for digital favorability are for mobile (+2) and non-opt-in email (+2).  All other forms of digital media lost favorability points with Americans, led by social media (-8), online video (-6) and online search (-5).

The global study was conducted using qualitative/quantitative methodologies across 18 countries, with a total of more than 6,000 interviews. The U.S. subset findings represent quanitative data only.

Sources: Print in the Mix & Millard Brown, AdReaction

Read 9024 times Last modified on Wednesday, 20 February 2013 12:52
More in this category: Facebook & Business »

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.