VDP Steps-to-Go

► These straight forward steps will get you and your organization started...
► Review Your Database... Depending on your specific marketing goals, choose the data which has the most impact on your customers buying decisions - style, interests, price range, age, marital status, etc. What you know about your audience will determine how to communicate in a way that specifically relates to each one personally.
► Focus on a Campaign... What you'll promote and offer should match the interests discovered in your database. Write the copy and organize your pictures/graphics. Design a layout that's similar in style to a personal letter rather than a newsletter. Keep it visually clean and uncluttered.
► Provide Us With... your design layout, text copy, picture/ graphic files and exported database. We will do the rest. In addition we can provide custom printed envelops for the mailing and help you to manage the distribution.

Variable Data Printing

One-to-One Personal Marketing

► What's behind the change is the marriage of reliable, high-speed digital printing and sophisticated database software, which combine to produce one-to-one marketing using variable data printing, or VDP. Communicators now have the ability to customize messages more precisely than every before, and they're going to town with it. The growth of variable data printing has spawned new terminology. Conventional printing with no variable data is now sometimes referred to as "static" printing. "Personalized" variable data printing means that the name and address is changed, but nothing else. Although examples are fairly rare, the ultimate in VDP is full customization, where virtually every major element of the publication can be varied in multiple combinations.

►  The New Face of Direct Mail Marketing
  Digital technology is changing the face of direct mail marketing. It's making printing faster, easier to produce, and much more flexible, transforming it from a mass medium into a mass-customized one.
   
►  Win The Attention of Your Audience
  One-to-One marketing or Variable Data Printing, the blending of digital printing technology with electronic customer databases, allows you to create personalized promotions that not only call each member of your audience by name, but also reflect their personal characteristics, lifestyles, or tastes. VDP provides a powerful new tool to win the attention of your audience, one person at a time, and frequently, capture higher sales too. Why not let us show you the potential of digital print technology using VDP and how you can easily align your business to make use of its power.
   
►  Add Lift to Your Marketing Results
  Thanks to the Xerox Lab, our digital printing partner, the success stories are rolling in demonstrating clearly how a personalized approach can show a significant lift in response for your direct marketing and communication efforts.
   
►  One-to-One Success Stories
  The 1:1 Lab program is one of Xerox's finest achievements in demonstrating the power of personalized colour marketing. Proving to add tremendous value to its participating customers, the 1:1 Lab uses direct mail marketing campaigns to test the difference of customized print communication over standardized direct mail messages. Click Here to view the outstanding success stories from a wide variety of Canadian companies using this technology to their advantage.
   

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