Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness brings together valuable information and research from a wide-range of credible sources on the role and effectiveness of print in the marketing media mix. Covering all areas of print, including direct mail, magazines, custom publishing, newspapers, and more, Print in the Mix’s concise [...]
Digital technology is changing the face of direct mail marketing. It’s making printing faster, easier to produce, and much more flexible, transforming it from a mass medium into a mass-customized one. One-to-One marketing or Variable Data Printing, the blending of digital printing technology with electronic customer databases, allows you to create personalized promotions that not [...]
With the ColourWave 600 plotter/printer we can turn your daily and weekly ads into full colour banners, posters, point of purchase displays and more, in a matter of minutes. Speed, quality and solutions at your fingertips. Not only will you be making a strong marketing statement, but a sustainable one too. The ColourWave uses non-toxic toner pearls, has no toxic wastage and can print in full colour on recycled papers.
