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Thursday, 22 April 2010 11:41

VDP.. Affordable : Effective Direct Mail

Written by Douglas Aaring
► VDP.. Affordable : Effective Direct Mail
  Digital technology is changing the face of direct mail marketing. It's making printing faster, easier to produce, and much more flexible, transforming it from a mass medium into a mass-customized one. One-to-One marketing or Variable Data Printing, the blending of digital printing technology with electronic customer databases, allows you to create personalized promotions that not only call each member of your audience by name, but also reflect their personal characteristics, lifestyles, or tastes. VDP provides a powerful new tool to win the attention of your audience, one person at a time, and frequently, capture higher sales too. Click Here to learn more.
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Friday, 15 January 2010 10:31

ColourWave 600 Arrives at Dominion

Written by Douglas Aaring
► ColourWave 600.. Arrives at Dominion
  With the ColourWave 600 plotter/printer we can turn your daily and weekly ads into full colour banners, posters, point of purchase displays and more, in a matter of minutes. Speed, quality and solutions at your fingertips. Not only will you be making a strong marketing statement, but a sustainable one too. The ColourWave uses non-toxic toner pearls, has no toxic wastage and can print in full colour on recycled papers. More ►
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